A few interesting social media/communications articles you might want to check out…

by leah on September 12, 2010

Cell Phone Polling
I’ve been wondering/badgering my teachers about the effects of cellphone only or cellphone mostly households on poll accuracy for awhile. Basically, polling cell phones costs a lot more than polling landlines, so many pollsters are skimping on the cellphones. This is understandable, as good polling is already very expensive, but FiveThrityEight examines new data from the CDC and Pew that shows we can now be pretty certain that omitting cell phones will introduce statistically significant error. Read here.

BP and Digital PR

BrandBuilder has an insightful and amusing post about BP’s PR response to the oil spill. Apparently, they’ve done a lovely job with their web 1.0 response, but almost completely ignored social media. I find the juxtaposition of the fake BP Twitter site (which looks real) and the real BP Twitter site (which looks fake) especially clever. Also, the fake BP tweets are hilarious: “Please do NOT take or clean any oil you find on the beach. That is property of British Petroleum and we WILL sue you,” and “Really worried about the effect this disaster will have on bikini season. The sun is still shining ladies, get out there!” Read here.

Good Old Facebook
You know I can’t write a post that leaves out Facebook! After all the privacy issues and complaints lately, Mark Zuckerberg, Facebook CEO, wrote an op-ed in the Washington Post: “If people share more, the world will become more open and connected. And a world that’s more open and connected is a better world.” Facebook is great and I want to believe that, but since I have yet to meet a single person who is fine with the recent changes, I have to call BS on his tone in the op-ed, which characterizes all the recent problems as user confusion with privacy settings. Now that’s just rude. Read here.

Also, in case you’re wondering about all the privacy issues, there are some good articles from NYTimes here and here, and Electronic Frontier Foundation here and here.

Finally, I heard a great comment about privacy at a conference recently, which I would attribute if the conference didn’t specifically forbid attribution: “Privacy isn’t just something we protect out of a knee-jerk reaction. Controlling our information and who has access to our information is how we maintain our autonomy.”

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